The on-page optimization is one of the SEO optimizations. It is also known as onsite documentation. The on-page optimization allows modification inside the SEO website. On the page, optimization is used to optimizing individual web pages. In order to increase the ranking of the web pages and earn more relevant in traffic in search engines. It refers to both content and HTML source code web pages that can be optimized.
Snippet
The snippet is the
search result of Google. The snippet contains the title, URL and Meta
description.
The Google first
check the title tag of the Html page. The title that given in
the HTML page should be closely connected and the description should be
meaningful and impressive without any grammatical errors. Adding a focusing
keyword to the title tag is more effective. The number of characters should be
55-60.
URL
A URL more commonly known as web address specifies the location of resources on the internet.URL specific how to retrieve that resources also it a protocol.
Meta Description
The impressions are a
number of times that an advertisement has been shown. It also called a view or
an ad view. It talks about the point in which an ad is viewed once by a
visitor, or displayed once on a web page. The amount of impression of an ad is
determined by the amount of time the particular page is loaded
Impression
The impressions are a
number of times that an advertisement has been shown. It also called a view or
an ad view. It talks about the point in which an ad is viewed once by a
visitor, or displayed once on a web page. The amount of impression of an ad is
determined by the amount of time the particular page is loaded
The CTR refers Click through Rate. CTR is a measurement of how many times links that is involved in paid actually click when it appears on a search engine. And it changes according to the type of business For Example - you had 4 clicks and 100 impressions, the CTR would be 4% ((4/100) * 100).
Keyword cannibalism
The keyword cannibalism is where multiple pages are targeting the same keyword. Keyword cannibalism will not bring you a Google penalty, but such a situation is not effective for bringing targeted traffic. When multiple pages target a keyword, it creates difficulty to understand for the search engines. You compete with your own pages when your real competitors are waiting for the rankings to fall.
H ead Section
The h1 tag should
appear at the top of the page & should be the first thing people see when
they arrive on a page in the body portion the h1 tag is very important. In one
portion only one h1 is allowed if we give more than one h1 it will lead to a
confusion. The title should align with the page title and the URL or the page.
- If the h1 is not there in
the portion then h2 perform the action of the h2 if we use more
than one h2 then there is a confusion occur.
- The specialty of the h3 is
that we can use one or more than one h3 but should clear that
the content should be related to that heading.
Rules of the
head section:
- The h1 tag should be
simple and meaningful.
- The caption should
only have 8 characters.
- Include keyword and
prepare relevant h1.
- The h2 head section
has the same preference as the h1 section.
Anchor text
The Anchor text refers to the hyperlink of the web page. If the website is linked to another site the linked is site recommend or reference. The Anchor tag works like a fuel by crawling than a content. The links are pass to relevant to a term of other website called internal link. The term that is used to give hyperlink is called anchor test the anchor is visible in the content hyperlink.
Content Optimization
Content Optimization
is making sure content is written in a way that it can reach the largest
possible target audience. It is easily discovered able by users
searching for terms relevant to your website.
Keyword Density
Keyword density talks about the number of times a keyword appears
on a given webpage or within a piece of content as a ratio or percentage of the
overall word count. This is also sometimes known as keyword
frequency, or the frequency with which a specific keyword appears on a
webpage.
Image Optimization
Authorship Optimization
Authorship
optimization sometimes we can call Editorial power is the way for
article authors to connect with Google profile to their published
content to create ownership. When we make an article is published to the
internet before ensuring or verifying authority. The authorship provides
authority and validity to content readers.
The on-page optimization is one of the basic steps. It optimizing
multiple components within a website and it tries to set up your site's pages
to the top of the rank. Hope you get the best idea about the on-page
optimization in SEO
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