Unbiased Facts About The History And Evolution Of SEO

Tim Berners-Lee launched the world’s first website On August 6, 1991, Over the years to come, many more websites emerged offering user’s information with bare-bones usability and optimization.

The Search engine optimization [SEO] is the process of affecting the visibility of a website in an unpaid search result. Google search engine perform certain tasks to deliver the search result. It is a technique for optimizing web pages.it considers how search engine work and people search for the actual search term or keyword typed into a search engine. Don't you wish to know the history and evolution of SEO? Here is the unveiling of the history of SEO.

The process of Google Bot on websites:

• ·         Crawling
• ·         Catching 
• ·         Indexing
  

The Website is cannot be maintained or controlled by Google, it is only controlled by Webmasters

The SEO consist of Two Optimization,

• ·         On page Optimization
• ·         Off-page optimization

The on-page optimization is also called onsite documentation. This optimization allows to include the modification inside the SEO website.

The off page optimization is based on to improve the credibility of the website for better ranking. This optimization activity is done on the web page.

Title tag

Add your targeted keyword in the title tag of each page on your website. Many best particles that go into writing an effective title tag

Heading

The heading is usually the largest word on the page and for the reason, search engine gives them a little more weight than your other page copy. 

Keyword Stuffing

Your company got listed if you manage to get maximum no: of keywords on your webpage. The resulted in keyword stuffing this produced poor quality content which affected Google later on Google took it off and was considered as black hat practice [unethical]

Passing the Juice

This led to the introduction of passing the juice. As the name implies it gives out a part of the website. Equity along with the link they provided. This put stop on the website selling links because it affected their equity value

Meta tag rel =”no follow” which helped webmasters provided links relevant to their content without losing any equity.

Revealing The History And Evolution Of SEO

  Ø 2003-2008

Many amendments were witnessed during this time. Google adopted these with great fear because with every up gradation they were incurring huge loss. Some of the biggest changes which changed Google’s financial position happened during this time.

Google Adwords

Major income source.it is a prepared program where Google’s get pay per click [ppc]. When users click on the ad the websites prepaid expense get deducted.

Google Adsense

It is an affiliate program where Google places ads on blogs and websites. 

·         CPC- Cost per click

·         PPI – pay per impression

·         PPC – pay per click

  Ø  2009 Google act as a personal assistant

On login time Google personalized search result like Google suggestion, Webspam team, remarketing, and the Pogo stick.

  Ø  2010 Social media signal

Google started to rank website through social media. But this trend was short lived because everybody could share and add their pages on the website   

  Ø  2011 Panda update

The Google update this against the content spamming

The content spamming activities are given below

• ·         Plagiarism
• ·         Spelling mistakes or grammatical errors
• ·         Content Spinning
• ·         Tinny pages

  Ø 2012 Penguin Update

Google update this against the link spamming. The link spamming activities are given below

• ·         Link exchange
• ·         Link farming
• ·         Link referral
• ·         Comment spamming
• ·         Wiki spamming
• ·         Guest blogging

The real-time updates are penguin 4.0 update. Where Google updates right at the time of crawling and indexing

• ·         Park domain update
• ·         Exact match domain update
• ·         Pirate update

  Ø  2013 Hummingbird update

It is used for upgrade the Google features. The semantic search result is enabled in this update because it helps to get the very deep search result. Artificial intelligence is used in Humming Bird Updation. Provide an extensive summary of the searched result to the users on the corresponding topics.

  Ø  2014 Pigeon update

Pigeon update is related to local SEO. Pigeon update is developed in 2014. This up-gradation was added to enhance the user experience. The main things update the location and distance. Five tasks that are listed below

         

   1.    Create a Gmail account for the particular company.                               

   2.    Add on an address, phone number & pin code.

   3.    Submit the details in the local dictionary like just dial,Sulekha.com etc.

   4.    Embed the place map on the website.

   5.  Ensure that the interaction in the social media profile.

  Ø  2015 Rank brain update

This is an advanced level of hamming bird update. In rank brain update Google acts as an intellectual. The Google giving an appropriate response to different age groups.

Thus here we have discussed the whole history and evolution of SEO. Hope you got an idea regarding the same. The updations that we have discussed earlier had made the search engine Google 

Anjana Anil